In a world where “sustainable fashion” is often more marketing than reality, consumers need clear, trustworthy criteria to choose wisely. That’s where Good On You comes in — the global authority for ethical fashion brand ratings. By assessing brands on holistic criteria covering people, planet and animals, Good On You gives shoppers and retailers a simple yet powerful tool to evaluate how ethically a brand really operates.
We at NEW WORLD GUARDIANS are proud to say: every brand listed on our marketplace that appears on Good On You has achieved at least a “Good” rating. Even more, some of our standout partners have reached the coveted “Great” rating — a milestone only a very small number of brands worldwide attain.
What is Good On You and How Does It Work?
Good On You evaluates fashion and beauty brands across three key pillars: Planet, People and Animals.
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Planet looks at environmental impacts: materials, resource use, waste, circularity, chemicals, emissions.
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People considers the treatment of workers across the supply chain: safety, living wages, rights to association, gender equality.
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Animals focuses on animal-derived materials, welfare, traceability and cruelty-free practices.
Their methodology draws on up to 1,000 data points and more than 100 key issues to arrive at their ratings. Brands are then rated on a five-point scale: “We Avoid”, “Not Good Enough”, “It’s a Start”, “Good” and “Great”.
According to Good On You, only brands with high transparency, robust policies and measurable positive impact achieve “Great”.
Why This Rating Matters for Conscious Shoppers
For anyone who cares about what their shoes are made of, and how the people and planet behind them are treated, the Good On You rating offers an immediate signal of trust. When you see a brand rated “Good” or especially “Great”, you know you’re not just buying hype.
At our marketplace, every brand we feature that appears on Good On You has achieved at least “Good” — and even go beyond to "Great. That means you can shop with confidence: the labels you see aren’t just certified, they’re verified at the highest independent level.
Spotlight on AGAZI – A Brand That’s “Great”
One of our featured partners, AGAZI, has attained the “Great” rating from Good On You — placing them among the very top in sustainable fashion globally.
AGAZI produces vegan high quality shoes, handcrafted in Poland, made from recycled and bio-based materials like apple leather and corn leather, and built through a slow-fashion, low-impact production model. Their achievement is a powerful example of what ethical footwear can and should be.
For our marketplace, this success strengthens the message that we are curating brands committed to real change — not just green claims, but verified performance.
👉 Shop AGAZI on NEW WORLD GUARDIANS
👉 Full AGAZI Rating on Good on You
Spotlight on STANLEY/STELLA – From Basics to Best Practice
Another key brand we work with for our own NEW WORLD GUARDIANS Collection is STANLEY/STELLA, also carries the “Great” rating. Their Planet score: 5/5; People: 4/5; Animals: 5/5. They use organic cotton, recycled textiles, renewable energy and emphasise worker rights and supply-chain traceability.
That means even for our “basics” range — garments produced for everyday wear — we are partnering with a brand that meets the highest independent standards. Only a very few sustainable brands (even among well-known ones) achieve this status.
👉 Shop NEW WORLD GUARDIANS Collection
👉 STANLEY/STELLA Rating on Good on You
Why Our Marketplace Focuses on Good On You Ratings
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Transparency: We believe in open, verifiable credentials, not vague claims. Good On You brings clarity to complex issues.
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Trust: When you shop with us, you’re choosing brands that meet independently verified criteria.
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Impact: Beyond certifications, the rating shows measurable performance.
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Exclusivity: Few brands make it to “Great”. By featuring those that do, we raise the bar for what sustainable fashion means.
What This Means for You as a Shopper
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Look out for brands rated Good or Great on Good On You. These are your best bets for ethical, sustainable fashion.
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When you see “Great”, know it’s very rare and signals top-tier commitment.
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Trust that on our marketplace, the brands listed on good on you meet these high standards — they're not just marketed as “sustainable”, they are rated so.
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And remember: even with great brands, the best impact is mindful consumption — choose less, choose well, wear longer.
Closing Thoughts
Ethical fashion isn’t just about one metric or certificate — it’s about credible, system-wide practices that protect workers, reduce environmental harm and reject animal exploitation. The Good On You rating system provides a meaningful, independent benchmark for these values.
At NEW WORLD GUARDIANS, we’re proud to support and work with brands like AGAZI and STANLEY/STELLA — and to offer you a curated selection of products where sustainability isn’t a label, but a verified standard. Shop consciously. Wear with purpose.
