We’re thrilled to announce that NEW WORLD GUARDIANS has been honored with the PETA Vegan Fashion Award 2025 in the category “Best Vegan Shop Idea”—a milestone reinforcing our commitment to ethical, cruelty-free, and sustainable fashion.
What Is the PETA Vegan Fashion Award?
The PETA Vegan Fashion Awards celebrate pioneering brands, designers, and shop concepts that champion animal-free fashion. Since 2013, they’ve amplified innovators shaping the industry through vegan textiles, accessories, and retail concepts.
Why Our Award Matters
NEW WORLD GUARDIANS received the award for our model that seamlessly blends:
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A carefully curated marketplace featuring only vegan and sustainable products
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Our own cruelty-free fashion collections, designed with 100% plant-based materials
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A strong focus on transparency, social impact, and charitable contributions to six global aid projects
“New World Guardians exemplifies how sustainable and vegan fashion creations are always possible. Dressing vegan is good for animals, people, and the environment. We hope that many more online shops and fashion brands will follow this visionary example and also design their collections entirely plant-based and free of animal materials. PETA congratulates you on winning the PETA VEGAN FASHION AWARD 2025 in the category ‘Best Vegan Shop Idea’!”
– Harald Ullmann, Co-founder and Deputy Chairman, PETA Germany
“This award from PETA means the world to us. It shows that our vision of ethical consumption, social responsibility, and aesthetic design is being recognized – and has a future. We believe in a new kind of fashion that harms no one and contributes to the greater good.”
– Anja Grundböck, Founder of NEW WORLD GUARDIANS
2025 Award Context & PETA Highlights
This year’s PETA Vegan Fashion Awards recognized 18 outstanding winners across various categories – from innovative materials to animal-free product lines. For a full overview of all awarded brands and ideas, visit the official PETA blog: 👉 PETA blog
What This Award Means for Conscious Consumers
Winning this prestigious award means:
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Credibility & Trust
Honored by PETA, our platform is recognized for offering only authentic vegan and sustainable fashion. -
Industry Leadership
As a female-founded, Austrian brand (launched December 2024), we are blazing trails fast - especially significant in the growing vegan marketplace. -
Community & Impact
Every purchase supports global initiatives for social justice, animal welfare, and education - turning shopping into a force for good.
How NEW WORLD GUARDIANS Stands Out
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Strict vegan curation & Certified sustainability: Our own NEW WORLD GUARDIANS collections are made exclusively with textiles that are PETA-Approved Vegan and certified to standards such as OEKO-TEX Standard 100, Fair Wear Foundation, GOTS, or Global Recycled Standard (GRS) (fabrics only). For all prints, we use OEKO-TEX® ECO PASSPORT certified inks. No animal-derived materials — ever.
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Charitable commitment: At NEW WORLD GUARDIANS, we donate 10% of all revenue from our own collections to support this amazing 👉 aid projects. All other ethical brands on our marketplace, donate 5–10% of their revenue toward the same missions.
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Own Fashion Collections: Designed to balance style, ethics, and environmental responsibility, including our activist vegan collection and our unique Art Collection.
Shop the Award-Winning Philosophy
Join us in celebrating our PETA Vegan Fashion Award 2025 win - experience a marketplace where every item aligns with your values:
Join Together, we're redefining fashion: no harm, all heart.
