About Us

 

Shopping at NEW WORLD GUARDIANS means three things:

⓵ You can be sure that you’re buying high-quality, sustainable, cruelty-free and 100% vegan fashion.

② With every purchase, you support amazing, underrepresented aid projects led by fully committed founders.

③ You join a community of Guardians and gain access to exclusive specials, like our own NEW WORLD GUARDIANS NFTs that let you benefit alongside the company’s success.

Uniting Change-Makers to make a positive impact and generate value for everyone is our mission. 

Your vegan marketplace for sustainable fashion & impact projects

Welcome to NEW WORLD GUARDIANS,

a marketplace for ethical, high-quality, vegan fashion and a hub for change-makers dedicated to a more compassionate and sustainable world.

We’re proud winners of the PETA Vegan Fashion Award 2025 – honoring our vision to unite sustainability, innovation, and compassion.

Our mission is to empower individuals and brands to drive meaningful change. We protect the planet, support cruelty-free practices, and inspire conscious living.

Here, like-minded people connect, collaborate, and access exclusive benefits – from digital tokens to real-world impact. Every purchase supports sustainable brands and underrepresented aid projects.

You're not just shopping – you're joining a movement for a brighter future.

As GUARDIANS, we unite to build a NEW WORLD, where sustainability thrives and all living beings are valued.

Welcome to the new world of conscious shopping

Are you looking for a place where you don't have to choose between style and a good conscience? Then our vegan and fair fashion online shop is exactly the right place for you. We have made it our mission to rethink fashion and offer a platform that combines aesthetics with ethics. As a sustainable online shop, we check every brand against various sustainability criteria. We know how opaque the fashion industry can be, and we do the research for you. With us, you will find curated collections that were created under humane conditions and with respect for the environment. Here, shopping becomes an experience that feels good – for you and the planet.


Fairtrade fashion: Quality you can feel


For us, the term Fairtrade fashion is not an empty marketing buzzword, but the basis of our actions. Clothing that is made fairly simply wears better. You can feel the quality of the hand-picked organic cotton, the softness of Tencel, or the robustness of recycled fibers. But even more important is the invisible label: The certainty that there is no exploitation in your garment. In our Fair Fashion Online Shop, you will find brands that pay living wages, respect the rights of their employees, and prohibit discrimination. We support small manufactories and innovative start-ups that want to revolutionize the industry. Every T-shirt, every pair of pants, and every shoe in our assortment tells the story of people who are valued for their work.


Your impact as a consumer in the sustainable online shop


Every purchase is like a ballot. When you shop in a sustainable online shop, you vote for a cleaner future. Conventional "Fast Fashion" causes huge mountains of garbage and poisons water bodies. We at New World Guardians focus on "Slow Fashion" – durable designs, high quality, and timeless elegance. Our goal is to make access to fair fashion as easy as possible for you. We want to inspire you with transparent communication and a responsibly put-together assortment. Whether you want to switch completely to Fairtrade fashion or are just starting to deal with the topic: We accompany you on this path. Discover your new favorite pieces and become part of our community that loves fashion and protects the world.