Roots for Our Future - Vegan Fashion Heroes

Roots for Our Future is NEW WORLD GUARDIANS’ comic-inspired statement collection. Playful characters and the message EAT US – NOT THEM express a connection with vegan values. Choose a print, colour and garment shape that feel natural in your everyday wardrobe.

The collection stars Steamy the Broccoli, Bany the Banana, and Crunch the Carrot — promoting the message: EAT US – NOT THEM.

Organic cotton is a recurring material in Roots for Our Future; some garments use fibre blends. The composition for the chosen piece tells you what the fabric contains. Refer to any specific supporting certification information without assuming every finished print carries the same certification.

We wanted a fun, relatable way to express vegan and ethical values — through playful designs and bold statements.

Use the measurements and fit notes for the chosen garment, then compare them with a piece you enjoy wearing. A unisex description does not determine how every body will experience the cut. Decide how loose you want the silhouette and check length as well as width.

Start with the sewn-in care label. Turn printed pieces inside out where instructed, use the specified washing temperature and avoid ironing directly on the design. Follow the permitted drying method so that you care for both the fabric and the character print.

Let the character print become the focal point and combine it with simpler trousers, a skirt or a plain layer. Repeating one colour from the design creates an easy link with other pieces. Choose a subtle or more visible statement according to how you like to dress.

Yes, when the message and visual style reflect the recipient’s interests. Choose a character and colour they would enjoy, then check the garment measurements or a size they have confirmed. The personal connection comes from the artwork and values as well as a wearable fit.

Yes. Every purchase at NEW WORLD GUARDIANS supports aid projects led by dedicated founders whom we know personally. This personal connection is part of why these projects matter to us. Choosing a piece from our curated range connects your everyday wardrobe with support for their work.